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Welcome to the IPinfo Blog
New White Paper: The State of AdTech 2026
As traditional advertising signals become less dependable, the infrastructure behind internet traffic offers new opportunities. IPinfo's State of AdTech 2026 explores how IP data can help the advertising ecosystem improve traffic quality, verify location, and enrich targeting.
20 hours ago by Meghan Prichard — 3 min read
How We Made Our MMDB Files a Third Smaller Without Changing a Byte of Data
6 days ago by Tiago Martins & Silvano Cerza — 6 min read
Bad Traffic Brought Visitors to Our DMEXCO Booth, but Good Traffic Kept Them There
13 days ago by Fernanda Donnini — 3 min read
How IXP.GT Uses Internet Measurement to Improve Local Connectivity
20 days ago by Ross Lewis — 5 min read
Recent articles
- The United States of Walmart, According to WiFi Data22 days ago by João Tomé — 10 min read
- The Residential Proxy Gap: Ad Fraud Detection's Next Competitive Edgea month ago by Augustin Ladar — 4 min read
- Venue Context in the Bid Request: IPinfo Places for AdTecha month ago by Fernanda Donnini — 4 min read
- Inside IPinfo’s Probe Network: How Our View of the Internet Fuels Superior IP Data Accuracya month ago by Abdullah — 5 min read
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IP Data Fundamentals
How to Detect Datacenter Proxies
2 months ago by Meghan Prichard — 9 min read
IP Address Cleanliness: Protecting Your Business’s Reputation and Success
3 months ago by Guest Author — 5 min read
What Is IP Reputation and How To Check It
4 months ago by Guest Author — 5 min read
IP Data Accuracy
How IXP.GT Uses Internet Measurement to Improve Local Connectivity
20 days ago by Ross Lewis — 5 min read
Inside IPinfo’s Probe Network: How Our View of the Internet Fuels Superior IP Data Accuracy
a month ago by Abdullah — 5 min read
Solving Business Challenges
New White Paper: The State of AdTech 2026
20 hours ago by Meghan Prichard — 3 min read
Bad Traffic Brought Visitors to Our DMEXCO Booth, but Good Traffic Kept Them There
13 days ago by Fernanda Donnini — 3 min read
The Residential Proxy Gap: Ad Fraud Detection's Next Competitive Edge
a month ago by Augustin Ladar — 4 min read
Getting Started
Redefining Automation With IPinfo and NimbleBrain
6 months ago by Ross Lewis — 3 min read
A New Documentation Experience Built for Developers and AI
6 months ago by Fernanda Donnini — 2 min read
From Fighting Infrastructure to Building Products with BigQuery
9 months ago by Fernanda Donnini — 7 min read
Optimizing and Scaling
How We Made Our MMDB Files a Third Smaller Without Changing a Byte of Data
6 days ago by Tiago Martins & Silvano Cerza — 6 min read
Venue Context in the Bid Request: IPinfo Places for AdTech
a month ago by Fernanda Donnini — 4 min read
Your IPinfo Databases Just Shrank by Up to 81%
2 months ago by Fernanda Donnini — 2 min read
Community and Thought Leadership
The United States of Walmart, According to WiFi Data
22 days ago by João Tomé — 10 min read
Meet IPinfo at DMEXCO 2026: More Detailed Context From the IP Layer
a month ago by Alexandra Lawless — 2 min read
What Black Hat 2026 Revealed About a More Complicated Security Landscape
2 months ago by Paul Heywood — 5 min read
Company News and Updates
Day in the Life of an IPinfo Research Intern: Santiago
2 months ago by Santiago Klein — 4 min read
Day in the Life of an IPinfo Research Intern: Augustin
2 months ago by Augustin Laouar — 4 min read
IPinfo Recognized in 2026 Snowflake Report Highlighting the Future of AI-Driven Marketing
4 months ago by Paul Heywood — 2 min read