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Welcome to the IPinfo Blog
Bad Traffic Brought Visitors to Our DMEXCO Booth, but Good Traffic Kept Them There
After two days talking with publishers, SSPs, DSPs, agencies, and telcos at DMEXCO, one pattern stood out: the same IP data that helps identify bad traffic can make good traffic more valuable.
2 hours ago by Fernanda Donnini — 3 min read
How IXP.GT Uses Internet Measurement to Improve Local Connectivity
7 days ago by Ross Lewis — 5 min read
The United States of Walmart, According to WiFi Data
9 days ago by João Tomé — 10 min read
The Residential Proxy Gap: Ad Fraud Detection's Next Competitive Edge
15 days ago by Augustin Ladar — 4 min read
Recent articles
- Venue Context in the Bid Request: IPinfo Places for AdTech16 days ago by Fernanda Donnini — 4 min read
- Inside IPinfo’s Probe Network: How Our View of the Internet Fuels Superior IP Data Accuracy21 days ago by Abdullah — 5 min read
- Meet IPinfo at DMEXCO 2026: More Detailed Context From the IP Layer23 days ago by Alexandra Lawless — 2 min read
- Your IPinfo Databases Just Shrank by Up to 81%a month ago by Fernanda Donnini — 2 min read
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IP Data Fundamentals
How to Detect Datacenter Proxies
a month ago by Meghan Prichard — 9 min read
IP Address Cleanliness: Protecting Your Business’s Reputation and Success
2 months ago by Guest Author — 5 min read
What Is IP Reputation and How To Check It
3 months ago by Guest Author — 5 min read
IP Data Accuracy
How IXP.GT Uses Internet Measurement to Improve Local Connectivity
7 days ago by Ross Lewis — 5 min read
Inside IPinfo’s Probe Network: How Our View of the Internet Fuels Superior IP Data Accuracy
21 days ago by Abdullah — 5 min read
Solving Business Challenges
Bad Traffic Brought Visitors to Our DMEXCO Booth, but Good Traffic Kept Them There
2 hours ago by Fernanda Donnini — 3 min read
The Residential Proxy Gap: Ad Fraud Detection's Next Competitive Edge
15 days ago by Augustin Ladar — 4 min read
Why Bidstream Geo Breaks and How to Fix It
2 months ago by Augustin Ladar — 5 min read
Getting Started
Redefining Automation With IPinfo and NimbleBrain
6 months ago by Ross Lewis — 3 min read
A New Documentation Experience Built for Developers and AI
6 months ago by Fernanda Donnini — 2 min read
From Fighting Infrastructure to Building Products with BigQuery
8 months ago by Fernanda Donnini — 7 min read
Optimizing and Scaling
Venue Context in the Bid Request: IPinfo Places for AdTech
16 days ago by Fernanda Donnini — 4 min read
Your IPinfo Databases Just Shrank by Up to 81%
a month ago by Fernanda Donnini — 2 min read
The Next Level of Geo Data: Introducing IPinfo Places
a month ago by Fernanda Donnini & Matthew Cooper — 7 min read
Community and Thought Leadership
The United States of Walmart, According to WiFi Data
9 days ago by João Tomé — 10 min read
Meet IPinfo at DMEXCO 2026: More Detailed Context From the IP Layer
23 days ago by Alexandra Lawless — 2 min read
What Black Hat 2026 Revealed About a More Complicated Security Landscape
2 months ago by Paul Heywood — 5 min read
Company News and Updates
Day in the Life of an IPinfo Research Intern: Santiago
a month ago by Santiago Klein — 4 min read
Day in the Life of an IPinfo Research Intern: Augustin
2 months ago by Augustin Laouar — 4 min read
IPinfo Recognized in 2026 Snowflake Report Highlighting the Future of AI-Driven Marketing
3 months ago by Paul Heywood — 2 min read