In the wake of 2020’s COVID-19 related movie theater and event venue closures, CineSend saw tremendous growth in streaming as the film industry pivoted to reach audiences at home with “virtual” experiences that went above and beyond typical subscription VOD services. CineSend’s content security expertise made the company well-suited to deliver solutions for virtual film festivals, movie premieres, and industry conferences. For filmmakers and rights-holders participating in these events, robust content security features were a must-have, and the ability to geoblock content to only licensed geographical regions became an essential feature. Though CineSend’s streaming solution was already equipped with DRM and advanced watermarking technology to thwart piracy, it quickly became clear that geoblocking needed to be added to the security arsenal. Implementing fast and reliable geoblocking became a new challenge for CineSend’s development team, who quickly established the need to find a reliable IP address database provider.
To offer a reliable service and adhere to content licensing restrictions, CineSend’s development team established that they needed access to a reputable IP address database that could provide reliable country and regional location data. IPinfo was ultimately selected for its:
CineSend’s approach was to use IPinfo’s IP Geolocation API to dynamically query user IP addresses on the creation of each video playback session and map the returned location data against a set of business rules that either granted or denied user access to the content. The decision to use real-time queries rather than a cached database was made to ensure location data was always up to date. Ths solution was implemented in less than a week, and helped CineSend satisfy a number of key business objectives:
CineSend’s quick response to industry changes and its dedication to product innovation were core to CineSend becoming the de facto provider in this new “virtual event” space. The results were new revenue streams for both CineSend and their customers, which will live on even after cinemas and in-person events reopen.
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